Juan Martinez on-set
Founder · EVEN Media · Austin, TX

Juan Martinez.

Video director and content systems strategist. I run EVEN Media out of Austin — a studio that builds the system behind the videos, not just the videos.

Before founding EVEN Media I spent years covering events, conferences, and product launches for companies that were shooting plenty of video and producing very little content. The pattern repeated enough that I eventually built a studio designed around solving it.

About

What I actually do.

I direct video and build the systems that turn it into compounding content. In practice that means running on-site production (events, interviews, product shoots), editing long-form pieces, and — the part that matters most — architecting how all of it connects into a monthly pipeline that delivers across YouTube, LinkedIn, and sales enablement without the client having to babysit it.

The through-line across every engagement: I don't sell shoots. I sell the system around the shoots. One-off videos don't compound. Systems do.

Notable work

Selected clients & credits.

HeroDevs

Built the YouTube content system that produced 1.5M+ views and $200K+ ARR from a single product launch video.

React Conf

On-site event coverage and post-event content pipeline for one of the largest React ecosystem gatherings.

All Things Open

Multi-year conference documentation — session recordings, interviews, and recurring short-form for the community.

Community Over Code

Apache Software Foundation's flagship conference — full event documentation and downstream content distribution.

100+ productions

Four years of shoots across SaaS product launches, conference coverage, brand films, and live streams.

Elsewhere

Where to find me.

Let's work together

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