For your CMO, CEO, or board

USE THIS TO MAKE
YOUR CASE INTERNALLY.

You think EVEN Media is a good fit. Now you have to sell it upward. This page exists for that. One forwardable email template, the ROI math a CFO wants to see, and a single PDF brief you can attach to the calendar invite.

~3 min to read· Built from real client decks· Update June 2026

01 — Email template

Send this to your buyer.

Copy-paste. Edit the bracketed parts. Hit send.

Email draft

Subject: Video partnership worth 30 minutes of your time

Hi [Name],

I've been looking at our content output and we have a gap. We're shipping [X] videos a quarter when we need [Y]. Internal hire is $120K+ fully loaded. Freelancers leave us coordinating instead of producing.

I found EVEN Media in Austin. They're a video-first content partner for B2B SaaS teams between Series A and Series C. The model:

- Monthly retainer, $6K to $20K
- One operator-led crew, no account manager layer
- Builds a content library that compounds (one shoot day becomes a content quarter)

Recent result from one of their clients: 967,000 YouTube views and $200K in ARR from a single launch video.

Their founder Juan is offering a free 15-minute Content Systems Audit. No pitch. Written summary in 48 hours. Yours to keep whether we hire them or not.

Two questions for you:
1. Open to me doing the audit so we have data?
2. If the math works, can we scope a 3-month pilot starting in [Quarter]?

Their site: https://evenmedia.co/
Free audit: https://evenmedia.co/audit/

[Your name]

02 — The ROI math

The numbers your CFO will ask about.

Conservative assumptions. Pulled from actual EVEN client averages across 250+ productions.

EVEN retainer

$6K to $20K/mo

~$72K to $240K annually

In-house hire equivalent

$168K/yr

$95K salary, fully loaded

Output multiplier vs in-house

1.8x

From EVEN's 14-company audit

Single-video upside example

$200K+ ARR

HeroDevs launch video, real result

The summary your CFO will lift:

EVEN Media is roughly 60% the fully loaded cost of an in-house producer for 1.8x the output. The single-video upside ceiling (the HeroDevs example) is $200K+ ARR from one asset. Even at the conservative end, a $6K/month retainer breaks even on a single qualified meeting if your ACV is over $50K.

03 — The one-page brief

Attach this to the calendar invite.

A single PDF page your buyer can scan in 90 seconds. Output samples, retainer scope, pricing range, founder credentials.

Generate your own brief via the audit → Or book the strategy call directly

The audit generates a custom one-page summary in 48 hours, personalized to your content stack. That's the version you should attach.

04 — Pre-empt their objections

What they'll push back on.

Five objections we hear constantly from buyers who say yes after their team says no. Use these.

A $95K producer costs $168K fully loaded, produces 1.8x less than a retainer, and has a 14-month median tenure. The headcount math doesn't work until you need 3+ FTE on the content team. Source: EVEN's audit of 14 SaaS marketing teams.

The spreadsheet says freelancers save 30%. The audit data shows 11 hours per week of coordination, 23% rework rate, and brand drift inside 90 days. TCO inverts in 3 to 4 months. EVEN has a full essay on this at /agency-vs-freelancers-vs-in-house/.

Probably yes for the contract. Not for the content. Every month you wait is one shoot day you don't get back. The compounding starts the day you start. A 3-month delay = 3 fewer shoot days = roughly 12 long-form videos and 60+ short cuts you won't have. The free audit takes 15 minutes and isn't a commitment.

Three differences worth pre-empting. (1) Operator-led, you talk to the founder/director, not an account manager. (2) The output model is calendar-based, not project-based, so brand context compounds. (3) Pricing is locked at the strategy call, no surprise pass-throughs. Compare on the agency-vs-freelancers page for the honest comparison.

The minimum is 3 months. Month one builds the workflow, month two executes it, month three optimizes. Most clients renew at month three on a 12-month rolling agreement. If it isn't working at month three, you've paid $18K to validate the channel mix with a real operator, which is cheaper than a single failed in-house hire.

Ready to start the conversation?

The 15-minute audit is the lowest-friction way in. Free, written summary in 48 hours, no pitch, no sales sequence. You keep the summary either way.

Start the free audit → Or book a strategy call