B2B SAAS VIDEO CASE STUDIES.
REAL NUMBERS.
EVEN Media is an Austin video production and content agency for B2B SaaS and tech teams. Four detailed case studies first, then the individual productions by client. Every number came from the client's own reporting.
Four detailed cases. Start here.
Each one covers the brief, the work, the numbers and how they were measured. The client sections further down hold the individual productions.
HeroDevs: one launch video, a five-show YouTube engine
260+ videos and 1M+ channel views on a multi-year retainer. The single product launch video is credited with more than $200K in annual recurring revenue.
Read the HeroDevs case study → Agency · Weekly series $30K MRRHounder: a weekly series built around a compliance deadline
Hounder University plus the ADA Title II series, 30+ videos on a weekly cadence. The series added about $30,000 in monthly recurring revenue.
Read the Hounder case study → Conference coverage · Austin Delivered by morningDatacloud USA and Metro Connect Fall: one crew, three days
Four locations, three stages, 11 interviews. 570+ photos edited on site, a highlight reel every morning and the full recap inside ten business days.
Read the Datacloud case study → Paid media · Meta ads 6.4x ROASPaid media: $3,700 in Meta ads, $23,700 in tracked sales
Tracking rebuilt on the Conversions API, one campaign per offer, run on target cost per sale. 44 purchases in 12 weeks for a Texas tax education company.
Read the paid media case study →Want numbers like these?
HeroDevs
A full YouTube content engine, recurring original series, and complete on-the-ground conference coverage, built into one predictable system the marketing team runs without expanding headcount.
YouTube Content Engine
HeroDevs came in with deep expertise but no repeatable content engine. EVEN Media built the system: five recurring shows on a predictable cadence: ABCs of OSS, CVE Kid Mode, Engineers in the Wild, Between Two Servers, and conference recaps, plus a weekly Shorts pipeline. A single product launch video generated 120K+ views and over $200K in annual recurring revenue. 260+ videos later, the channel has become the marketing team's primary content surface, not a side project.
Engineers in the Wild
HeroDevs wanted brand personality and community gravity around the channel. EVEN Media built a mockumentary series following software engineers through conference life. Original format, original characters, distinctly HeroDevs. Shot in-season at Open Source Summit NA and turned into a season of six episodes.
CVE Kid Mode to Code Mode
Security vulnerabilities are dense by nature. EVEN Media helped HeroDevs make them accessible: a YouTube series that breaks down real CVEs in two layers: a plain-language Kid Mode story, followed by a technical Code Mode deep dive engineers can actually act on. Tied to real CVE release cycles so it stays evergreen and relevant.
All Things Open
All Things Open draws thousands of open-source developers and technologists each year. EVEN Media was on the ground for HeroDevs, capturing the full event (sessions, speakers, and community moments) and turning it into a content library that kept HeroDevs visible long after the conference ended.
Community Over Code
The Apache Software Foundation's flagship conference. EVEN Media was on the ground for HeroDevs, delivering a full event recap capturing sessions, speaker interviews, and community moments, giving HeroDevs a complete content library from a single shoot.
Hounder
A weekly educational series, conference documentation, ADA Title II pillar content, and ongoing brand work. Production support that scales with their accessibility and web practice. Built with Hayden Baillio, then Hounder's CMO.
Hounder · New Vlog
The newest episode in the ongoing Hounder series, produced by EVEN Media as part of the weekly content partnership. Latest installment in a recurring program built deadline-aware and scoped to drive inbound for Hounder's accessibility and web practice.
Hounder University
Hounder's agency team needed a content engine that would educate their market (public agencies, municipalities, and enterprise teams facing ADA Title II deadlines) and drive inbound for their accessibility and web practice.
ADA Title II Compliance
A long-form education piece breaking down ADA Title II compliance for public agencies and enterprise teams facing the 2026 deadline. The kind of cornerstone content that drives inbound for Hounder's accessibility practice.
DrupalCon Recap
Full-service on-site coverage for Hounder at DrupalCon: sessions, speaker interviews, and community moments, paired with ongoing creative work that gives the Hounder team reliable output cadence without new headcount.
Acquia Engage Recap
On-site coverage of Acquia Engage for Hounder: sessions, speaker moments, and community capture turned into a content library that keeps the Hounder team visible long after the conference ends. Part of the ongoing event documentation partnership.
Datacloud USA + Metro Connect Fall
Two co-located data center and connectivity conferences, brought to Austin by UK events company Techoraco. EVEN Media was the single video and photography crew across three days, four locations and three stages, with a new sizzle reel in the client's inbox every morning.
Datacloud USA 2026
Golf day at Avery Ranch, summits at two hotels, three conference stages and the closing reception. Daily highlight reels delivered the next morning, real-time photo editing for the social team, and a full recap, golf package and gallery delivered inside ten business days. Read the full case study →
React Conf
On-site coverage of the official React + React Native conference, hosted by Meta, attended by the open-source community. Speaker capture and a full asset library that extended community visibility well beyond the event itself.
React Conf 2025
React Conf brings together the React and React Native community: core Meta engineers, open-source contributors, and industry experts for two days of talks and announcements. EVEN Media covered the event on-site, capturing keynotes, hallway conversations, and speaker moments to build a content library that extends well beyond the event itself.
Latin Tax Academy
Dedicated live stream production partner, handling all technical production, switching, and consistency so the team can focus entirely on delivering financial education content to a growing audience.
Live Stream & Content Production
Latin Tax Academy needed a reliable production partner to power their ongoing live stream programming and grow their audience in the financial education space. EVEN Media serves as their dedicated live stream partner, handling technical production, consistency, and quality so the team can focus entirely on delivering value to their audience.
Those are the detailed cases. There are more.
250+ productions across SaaS, devtools, fintech-adjacent, financial education, and developer events. A partial list:
Not pictured: NDA-bound launches, internal team-of-record work, and the 230-ish productions we haven't built case pages for yet.
Case study FAQ.
Short answers on who we work with, what the numbers mean and how to start.
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