HERODEVS:
$200K ARR FROM ONE VIDEO.
Before EVEN Media, HeroDevs had subject-matter authority and no content engine. In multiple years of partnership, we built the system behind 190 videos, 967,000+ YouTube views, and a single launch video that generated $200,000+ in annual recurring revenue.
One launch video. One result that compounded.
The launch video below ran as the centerpiece of a HeroDevs product release. Across paid social, sales outreach, and email, it became the single highest-leverage asset in the channel — directly converting signups that compounded to $200,000+ in annual recurring revenue.
Expertise without a distribution engine.
HeroDevs is a deeply technical team. AngularJS support, jQuery end-of-life migration, framework continuity for enterprises stuck on deprecated stacks. Their value proposition was real, their technical depth was real, but their content output was not.
Hayden Baillio, then HeroDevs's marketing lead (now CMO at Hounder), put it this way:
“Video content before EVEN Media was non-existent. That video ended up getting 120,000+ views and generating over $200,000 worth of annual recurring revenue. I was kind of hooked after that one.”
The 5-show framework. Five formats that compound.
Instead of producing one-off videos against ad-hoc requests, we built a portfolio of five distinct content series, each serving a different go-to-market job. Every shoot day produces material for multiple series at once. Every long-form asset becomes platform-native short-form before it ships.
- 01Engineer-led shows — Engineers in the Wild and similar formats that build technical credibility with the developer audience.
- 02Product launch films — the $200K launch and successors. High-production, conversion-focused, tied to GTM motion.
- 03Conference coverage — All Things Open and Community Over Code as branded HeroDevs assets that travel with the team.
- 04Product features and explainers — CVE Kid Mode and continuous product education for the buyer mid-funnel.
- 05Founder + leadership content — thought leadership and customer-facing brand work that builds trust at the top of funnel.
What 190 videos actually look like.
Below: representative samples from the five series. Each was produced under the same retainer with shared planning, shoot days, and post-production cadence. The system, not the individual videos, is what compounds.
The pattern is replicable.
The HeroDevs result depended on go-to-market integration, but the production system that produced it does not. The five-show portfolio, the calendar-based output, the operator-led production, the multi-format repurposing — those compound predictably for any growth-stage B2B SaaS team with subject-matter depth and a marketing calendar to plan against.
The free Content Systems Audit gives you the same math for your specific stack. 15 minutes. Written summary in 48 hours. No pitch.