Case Study · Active retainer

HOUNDER:
$30K MRR ADDED.

Hounder is a Drupal accessibility consulting firm with deep specialist expertise and no content distribution. EVEN Media built a video-led content engine anchored on a regulatory deadline. Within months, the Hounder University series and ADA Title II compliance content drove $30,000 in added monthly recurring revenue.

+$30K

MRR added · ADA series + HU

4

Content series in production

Monthly

Retainer cadence

~60d

To first measurable inbound

By Juan Martinez, Founder of EVEN Media

The deadline-anchored series

ADA Title II. The regulatory deadline that became the offer.

The Department of Justice finalized ADA Title II web accessibility requirements with a real compliance deadline. Hounder had the specialist expertise to help organizations comply. We built the content engine that connected the two — anchoring Hounder University around the ADA series so the videos compounded SEO authority while the deadline drove urgent inbound.

Hounder ADA Title II Compliance

The ADA series — built around the Title II compliance deadline, anchoring Hounder's authority in accessibility consulting.

Before EVEN

Specialist authority without specialist visibility.

Hounder is the kind of specialist firm that everyone in their niche knows but nobody outside it has heard of. Deep Drupal accessibility expertise, a track record with government and enterprise clients, but no content distribution. They were the experts, but they didn't show up in search and they didn't have a body of work to forward to prospects.

“Highly recommend EVEN Media. They're extremely quick, efficient, communicative, and just so easy to work with. They really help elevate your brand. Whether it's recap videos, vlogs, interviews, or photos, they've got you covered.”
— Chloe Le · Digital Marketing Specialist · Hounder

What we built

A four-series engine anchored on a deadline.

Instead of one-off videos against ad-hoc requests, we structured the retainer around four series, each serving a different go-to-market job. The ADA Title II content was the high-intent anchor; Hounder University was the long-form authority anchor; DrupalCon recaps maintained community presence; founder vlog content built trust at the top of funnel.

The portfolio in action

The four series.

Hounder University

The educational series on a monthly cadence — long-form authority content for Drupal accessibility specialists.

Hounder at DrupalCon

Conference recap that doubled as a sales asset and community presence at DrupalCon.

Hounder Founder Vlog

Founder-led content building trust and authority at the top of funnel.

What this means for you

Deadline-anchored content is the highest-ROI pattern we run.

If your business has subject-matter depth and a recurring-revenue model, the Hounder pattern replicates. Specialist B2B services and SaaS teams with a real industry deadline, regulatory requirement, or annual cycle to anchor against produce the strongest results from this approach. The compounding kicks in when the videos start outranking generic content for the specific terms your buyer searches.

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Common questions

About the Hounder engagement.

The $30K in added monthly recurring revenue came from the ADA Title II compliance series anchored inside the broader Hounder University content engine. Timed to a real regulatory deadline, the series built authority on accessibility consulting and drove direct inbound from organizations needing Title II compliance support. The recurring nature of consulting revenue meant the lift compounded across multiple new accounts.

Monthly retainer with quarterly planning. Output includes Hounder University long-form anchors (monthly cadence), the ADA series tied to compliance deadlines, DrupalCon recap for community presence, and founder-led vlog content. The retainer model means brand context compounds and each shoot day serves multiple series at once.

Yes — multi-year partnership and ongoing. Hayden Baillio, who originally hired EVEN Media at HeroDevs, is now CMO at Hounder and expanded the engagement when he joined.

If your business has subject-matter depth and a recurring-revenue model, the pattern replicates. The structural pieces — long-form anchor series, deadline-tied campaigns, community presence at industry events, founder content — compound for any specialist B2B services or SaaS team. The free audit at /audit/ tells you what the math looks like for your specific situation.

First measurable inbound within ~60 days of the series launch. The compounding accelerated as the Title II deadline approached and the videos accumulated SEO and social distribution authority. Anchoring content to a real regulatory or industry deadline is one of the highest-ROI patterns we run.

HOUNDER:$30K MRR ADDED.