Case Study · Paid media
HOW A TEXAS TAX EDUCATION COMPANY TURNED $3,700 IN META ADS INTO $23,700 IN SALES
A Texas company that trains tax professionals sells live conference tickets, workshops and course cohorts. They needed ads that filled seats, and numbers they could trust. EVEN took over their Meta ads in July 2026.
By Juan Martinez, Founder of EVEN Media
The work
What we did.
- Rebuilt the tracking. We set up Meta's Conversions API and checked it against their checkout platform, so every sale the ads report matches a real sale.
- Built a campaign for each offer. A national conference, a one-day Austin event, and a course cohort each got their own campaign, audience and budget.
- Ran it on rules, not hunches. Every campaign had a target cost per sale. Ads that didn't earn clicks within three days were cut. Winners got more budget.
The numbers
The results.
$3,700 in Meta ads. $23,700 in tracked sales.
6.4x
Return on ad spend
$23,706
Tracked sales
$3,712
Ad spend
44
Purchases in 12 weeks
Meta-attributed results, July 22 to October 13, 2026.
- Course cohort: 22 sales at $18 each in ad spend.
- Austin event: 8 sales at $21 each in ad spend.
- National conference: 13 sales on tickets up to $899, returning 3.8x what we spent.
Next step
Want numbers like these?
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